Pro Mountain Bike Champ Amy Beisel Joins the LEM Helmets Ambassador Team

Well-regarded in the cycling industry, Beisel is the current National MTB Marathon Champion and all-around versatile and accomplished athlete.


MORGAN HILL, Calif. (Jan. 29, 2019) - LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes seasoned rider Amy Beisel to the family as brand ambassador. Beisel is the current National MTB Marathon Champion, and her success as an accomplished, well-rounded athlete, charismatic person, and leader will undoubtedly be an asset as LEM grows its ambassador team. 

“We’re beyond excited to have Amy join forces with us. Not only does she crush it on the bike, but her engaging personality and love of the sport compliment who we are at LEM and we look forward to a fun, amazing partnership ahead,” said Keith Cozzens, Global Brand Marketing Director at LEM. 

Beisel was born and raised on the singletracks of Colorado. A professional mountain biker since 2012, Beisel quickly rose through the ranks to become the 2018 National MTB Marathon Champion. Beisel’s love and dedication to the sport and competitive drive has lead her to success in competitions across the country, including a first-place finish in the Leadville Series Stage and being crowned FatBike World Champion. Her hard-charging style and lighthearted persona make Beisel a great fit at LEM, and the perfect rider to showcase the brand’s focus on safety and product innovation throughout the MTB community and beyond. 

I’m so proud to be working with LEM Helmets,” said Beisel. “The people behind the scenes are amazing and we all share the same passion for riding bikes. The technology that goes into making a helmet is quite complicated and it’s nice to feel protected so I can focus solely on the trail ahead. I feel 100-percent safe riding LEM knowing I am fully protected.”

LEM looks forward to following, supporting, and collaborating with Beisel this year in her pursuit of success in the numerous cycling events she’ll participate in. As 2019 unfolds, LEM is working to grow its ambassador team and partnering with talented individuals that share the same values and passion as the brand across a variety of cycling categories.

LEM’s flagship family of products includes seven distinct helmets and 50 colorways in the road, mountain bike, commuter, and kids categories. The brand will introduce new, highly-featured road and mountain bike helmets later this year which will compliment its existing collection and further illustrate LEM’s strong product design and development capabilities. 

LEM will be available at dealers nationwide and direct through its website. A selection of helmets are currently available at, with full inventory slated for April.