Top-ranked UCI American team will exclusively wear brand’s high-performance collection of road helmets, as LEM becomes multi-year helmet sponsor.
MORGAN HILL, Calif. (Feb. 16, 2021) - LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, today announces its partnership with the professional Rally Cycling team as exclusive helmet sponsor for the 2021 season. LEM, who’s performance head protection experience, innovation, and heritage dates back to 1972 when the brand was founded in Italy, will support America’s top-ranked men’s and women’s UCI pro continental teams in training and races around the world with a range of high-performance helmets from its growing road collection line.
“We’re excited and looking forward to our partnership with Rally Cycling this year and into the future,” said Keith Cozzens, LEM’s global brand marketing director. “The team, organization, and its other partners are world-class, and we’re enthusiastic about building a relationship that supports the team’s growth and success on the world cycling stage.”
The team will choose from LEM’s three high-performance helmets: the new, lightweight, soon-to-be-launched Motiv™Attack, the new Motiv™Aero for time trials, and the already well-established Motiv™Air. The team will also have LEM’s Volata helmet.
“The riders will exclusively wear a collection of our road-inspired helmets, and through working closely with the team and riders, we can collect invaluable product insight for next generation development that enhances the benefits for professional cyclists and consumers around the world,” added Cozzens.
Current junior world pursuit record holder Magnus Sheffield recently spent time in the wind tunnel before traveling to Spain for the team’s training camp. The results from his test were tremendous.
“We brought a number of different aero helmets and the MotivAero tested faster in every head position I tried,” said Sheffield. “The helmet’s tail is perfect in that it sits streamline with my back and does not act as an air brake when I have my head tucked down. It’s perfect.”
The team’s training camp in Spain runs from Feb. 18-28.
"Partnering with LEM Helmets is a significant moment for our program. The safety of our athletes is our top priority and we're confident we've reached the pinnacle of helmet technology with LEM. The riders are thrilled about the comfort and variety of models available to them. Bring on 2021," said Rally Cycling's performance director Jonas Carney.