MORGAN HILL, Calif. (February 7, 2022) – LEM Helmets, global manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, introduces two new urban-inspired helmets as part of its new All-Day Collection geared towards city cycling, commuting, and everyday rides. The new Current and Express models bring style, comfort, and features for maximum versatility to help benefit riders, while featuring LEM’s new, proprietary GelMotion® technology for management of high- and low-energy impacts, and rotational and oblique impacts.
“With the creation of our All-Day Collection and introduction of the Current and Express, we’ve assembled a versatile family of helmets for everyday riding – with these two new models really showcasing best-in-class fit, features, and style,” said Keith Cozzens, LEM’s global brand marketing director. “Adding our GelMotion technology into these helmets – and others in our line – allows us to further accommodate the needs of riders and deliver product offerings that bring benefits to cyclists.”
In addition to the Current and Express, LEM’s All-Day Collection also features the best-selling Boulevard and soon-to-be-launched Focus helmets. All models are constructed with GelMotion® technology – a versatile impact energy management system. During an impact with GelMotion®, the surrounding EPS foam plus energy-absorbing gel pads work harmoniously to displace energy upon impact. And, the pads maintain their shape over time for consistent performance.
The stylish Current ($85) is built for commuting and e-biking. Meeting the requirements of NTA 8776 speed e-bike standards, the Current features clean lines and a comfortable fit, while delivering superior head protection. Throw in a magnetic on/off visor and removable rear LED light with three modes, strategically placed venting for temperature control, and anti-microbial liner padding, the Current is built for all-day riding. E-bike or not, this helmet gives you the peace of mind you’re wearing premium head protection for every turn. Available in five colorways.
The Express ($55) is where style meets function. Made for everything from moving through the concrete jungle to escorting kids to a birthday party to exploring places you’ve always wanted to see, the Express becomes a part of who you are when you ride. It’s packed with an integrated, three-mode rear LED light, reflective rear and side decals, 11 vents for cooling, micro-adjust fit, and easy-to-use visor. Available in six colorways, you can either standout with a poppy color, or go monochromatic-style for any two-wheel occasion.
For more about the Current, Express, and All-Day Collection, please check: HERE.
For more about LEM’s proprietary GelMotion® technology, please check: HERE.